Introducing GROW (Good Recruitment for Older Workers)

With 76% of employers in England agreeing that older workers’ experience is crucial to the success of the organisation¹ and 79% stating that older workers could help in knowledge and skill sharing² now is the time for organisations to take advantage of the benefits of age-inclusive recruitment and people management practices.

A recent guide, published in collaboration with CIPD, the Centre for Ageing Better and REC, sets out five key actions to help you become a more age-inclusive employer

Based on the Centre for Ageing Better’s Good Recruitment for Older Workers (GROW) project findings, this guide, published in partnership with the Centre for Ageing Better and REC, is designed to provide practical suggestions for employers to become more age-inclusive.

This guide offers five key actions employers can take to make their recruitment more age-inclusive:

1. Put age into Equality, Diversity & Inclusion (EDI)
2. Know your numbers
3. Debias your job adverts
4. Check your process
5. Build awareness and confidence.

By following these actions employers will be able to take advantage of the benefits of being more age-inclusive, including:

• increasing productivity and knowledge-sharing
• boosting their reputation as an age-inclusive workplace
• mitigating the discrimination felt by older and younger jobseekers alike, and
• ensuring their organisation is prepared for an ageing workforce.

¹YouGov for the Centre for Ageing Better. Total sample size was 2,247 senior decision makers in organisations across England. Fieldwork was undertaken between 27 April – 22 May 2021. The survey was carried out online. The figures have been weighted and are representative of employment by organisation size, sector, industry and region.

²YouGov for the Centre for Ageing Better. Total sample size was 2,247 senior decision makers in organisations across England. Fieldwork was undertaken between 27 April – 22 May 2021. The survey was carried out online. The figures have been weighted and are representative of employment by organisation size, sector, industry and region.